Kim Kardashian Just Revealed the Difference Between KKW Beauty and Kylie Cosmetics

Even though KKW Beauty and Kylie Cosmetics are produced by Seed Beauty (the parent company for ColourPop as well) and they both started off with kits, the beauty brands have different focuses. Kylie Cosmetics has firmly marked its territory in the lip category with the popular Lip Kit (and Jenner's infamous plump pout). KKW Beauty, on the other hand, will focus on what the Kardashians are known for: contouring. That's where the new beauty brand's first product, a cream contouring kit, comes in.